Why Sensodyne?

Sensodyne is the #1 brand for sensitive teeth*. Designed to relieve and protect against sensitivity,** all Sensodyne toothpastes offer the benefits of a regular toothpaste—such as Enamel protection and fresh taste. For best results, brush twice a day, every day and continue to use it as your daily toothpaste to feel relief now and in the future.

Find out more about Sensodyne and how to relieve tooth sensitivity. 

Man Holding A Cup of Coffee Smiling with White and Bright Teeth

Sensitivity Relief with Sensodyne

Learn how Sensodyne toothpaste has ingredients to help relieve tooth sensitivity, with daily use.

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Stannous Fluoride Strengthens Tooth Enamel Anatomy

How It Works

Find out how Sensodyne toothpastes are specially formulated to help relieve sensitive teeth.

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Woman Holding a Cup of Juice

Managing Your Sensitivity

Learn how tooth sensitivity is a common condition, but can be easily relieved.

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Sensodyne Toothpaste Products

Sensodyne Products

Discover the Sensodyne toothpaste range.

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The Sensodyne Online Check Up


With twice daily brushing. Sensodyne provides long-lasting protection for sensitive teeth.

If you have sensitive teeth, switching to a toothpaste such as Sensodyne can make a big difference to your everyday life.

Take the Sensodyne Online Quiz

*AU Nielsen© & IQVIA™, Grocery & Pharmacy Scan Data, Sensitive Segment, Unit Sales, MAT to 03/02/19
**With twice daily brushing