True White

Want sensitivity relief and whiter teeth?

You can have both.

Sensodyne Experts in sensitivity

Sensodyne® TRUE White Mint

  • Sensitivity relief*
  • Lasting sensitivity protection*
  • Cavity protection*
  • Stain prevention*
  • Stain removal*
  • Mint fresh

Sensodyne® True White toothpaste is proven to help relieve tooth sensitivity*, while helping to provide you with a whiter smile*. If you suffer from tooth sensitivity your teeth are vulnerable and need special care. Brushing with abrasive toothpaste can cause wear to the sensitive areas of your teeth. Sensodyne® True White is 10x less-abrasive than many leading whitening toothpastes.‡ New Sensodyne® True White is an ultra low abrasive formula that will help whiten your teeth by gently lifting stains*, and creating a shield to help prevent new stains from forming*. With Sensodyne® True White you can have sensitivity relief and whiter teeth*.


* With twice-daily brushing
‡ Based on Relative Dentine Abrasivity testing against 34 products in the top 80% of the whitening toothpaste market.


in  an ultra low abrasion formula

Sensodyne Dentist Recommend


Sensodyne True White is specially designed to provide expert care for sensitive teeth.

Sensodyne Gentle Brushing


Sensitivity occurs when the surface under your tooth enamel becomes exposed*.

*GSK data on file. Aug 2015.

With active ingredient potassium nitrate, to  provide sensitivity relief* and inactive ingredient sodium tripolyphosphate, to gently remove and prevent external tooth stains,* with minimal wear to sensitive areas of the teeth.

Sensodyne 10x

Many everyday whitening toothpastes have higher abrasivity. Sensodyne True White is 10x less abrasive than many everyday whitening toothpastes**.

**Based on Relative Dentine Abrasion in vitro testing (Data on file. Financial Sponsor GSK) of everyday which make up greater than 50% volume sales data from AC Neilson MAT to 23/08/15.


With sodium tripolyphosphate to help gently remove and prevent extrinsic tooth stains, Sensodyne True White helps* restore the true white of sensitive teeth, whilst minimising the wear that many other higher abrasivity whitening toothpastes may cause.

For the relief of sensitive teeth. With twice daily brushing. Always read the label. Use only as directed. If symptoms persist, see your dentist.

*With twice daily brushing

‡Based on Relative Dentine Abrasivity testing against 34 products in the top 80% of the whitening toothpaste market.

Product Details


Sorbitol (70%) (Non-Crystallising), Glycerol, Silicon Dioxide, Water - Purified, Sodium Tripolyphosphate, Potassium Nitrate, Maccrogol 300, Flavour, Titanium Dioxide, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Xanthan Gum, Sodium Hydroxide, Sodium Fluoride, Saccharin Sodium


DO NOT SWALLOW. Not for use by children 12 years and under unless on the advice of a dental professional or doctor. ALWAYS FOLLOW THE LABEL. Brush twice a day and not more than 3 times, be sure to spit out. If irritation occurs discontinue use. Keep out of reach of children. The carton ends are glued down. Do not use if carton ends are open.

Warnings and Precautions

Sensitive teeth may indicate an underlying problem that needs prompt care. If symptoms persist or worsen consult your dentist. Do not use if allergic to any of the ingredients. If you experience swelling of the mouth or face, stop using and talk to your dentist or doctor. These may be symptoms of an allergice reaction which is very rare.

Take the Sensodyne Online Check Up Quiz

Take the Sensodyne Online Check Up^

Do hot, cold, and sugary foods sometimes cause sudden, sharp pains? You may have tooth sensitivity. Take the Sensodyne Online Check Up^ to find out about sensitive teeth and the products that can help you.

Take the Sensodyne Online Check Up^

^ This online check up is a guide to help you identify the symtoms that may indicate tooth sensitivity. This online tool does not replace the advice of a healthcare professional.

Sensodyne Repair n Protect Whitening Toothpaste

Sensodyne Repair and Protect Whitening

Sensodyne Repair and Protect Whitening toothpaste can help repair† vulnerable areas of sensitive teeth. At the same time, it helps your teeth keep their natural whiteness.

† Forms a protective layer over the sensitive areas of sensitive teeth. Brush twice a day for lasting sensitivity protection.

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