All the patients featured were encouraged to visit their own dentist as part of their participation in the SENSODYNE Faces of Sensitivity Project and consented and agreed to help SENSODYNE provide educational material for the benefit of raising awareness of what tooth sensitivity is.

What does tooth sensitivity
really feel like?


People describe the pain of sensitivity in lots of different ways. The sufferers who took part in the latest Sensodyne campaign film described it as a sharp, stabbing pain, like nails running down a blackboard or being stabbed by needles. One thing is clear: it is an intensely unpleasant sensation.

No one likes being in pain. Despite this, sufferers will find other ways to cope with it instead, like avoiding certain food and drinks, drinking through a straw or putting their tongue over their teeth to protect them. While these might help to avoid pain, they may also have a big impact on quality of life.

As part of the Sensodyne campaign film, sufferers explained some of the ways tooth sensitivity impacts on their lives.

All the participants said they avoided the food and drink that they know triggers their sensitivity. Oliver, one of the participants, declared: “I would never in a million years bite into an ice lolly,”² while Juliana confessed: “you have to be quite careful when you are out with friends as you don’t want to trigger it.”³

It’s clear that the pain of sensitivity isn’t something you can ignore.


Relief at just 60 seconds*

*Apply a pea-sized amount to a clean finger-tip and rub gently into each sensitive tooth (Max. twice per day) for 1 minute.

However, it’s important to get your teeth checked by a dentist if you experience tooth sensitivity pain. A dental professional can identify if there is a more serious cause, but if dentine hypersensitivity is diagnosed, the good news is it’s easy to treat.

To help, Sensodyne has launched Sensodyne Rapid Relief, which provides sufferers with a fast, simple and effective way to treat their sensitivity. Better still, it offers clinically proven relief at just 60 seconds, helping beat sensitivity pain fast and delivers ongoing protection with every brush.*

*Apply a pea-sized amount to a clean finger-tip and rub gently into each sensitive tooth (Max. twice per day) for 1 minute.

Live life to the full

If you’re among the 1 in 2 people who experience sensitive teeth or part of the 70% of sufferers who say sensitivity takes the pleasure out of eating and drinking*, Sensodyne Rapid Relief is the simple solution to sensitive teeth.

So, the next time you wince, or find yourself saying “no” to your favourite foods and drinks in an attempt to avoid the pain of tooth sensitivity, ask yourself if there might be a fast and easy solution.


Fast RELIEF and Long-Lasting Protection from Sensitivity pain with twice daily brushing

* GSK data on file - January 2017

1 Sensodyne Rapid Relief Global Key Messages
2 Do you have to live with sensitivity? campaign chapter film
3 Do you have to live with sensitivity? campaign chapter film

Take the Sensodyne Online Check Up

Take the Sensodyne Online Check Up

Do hot, cold, and sugary foods sometimes cause sudden, sharp pains? You may have tooth sensitivity. Take the Sensodyne Online Quiz to find out about sensitive teeth and the products that can help you.

Take the Sensodyne Online Quiz

Sensodyne Repair and Protect Whitening

The Faces of Sensitivity

A project that’s helping people with sensitive teeth


Find out more