GSK heritage companies have operated in Australia since 1886.
Sensodyne True White is launched. It contains 5% sodium tripolyphosphate to gently remove stains with twice daily brushing. Sensodyne True White is 10 times less abrasive than many everyday whitening toothpastes.‡
‡ Based on Relative Dentine Abrasivity testing against 34 products in the top 80% of the whitening toothpaste market.
Sensodyne is committed to developing our knowledge and understanding of scientific innovations and help more people relieve their tooth sensitivity.and its impact on people's lives. By putting science at the heart of what we do, we'll continue to apply the latest
Technologies for Sensitivity Relief
Our scientists have identified and formulated a number of specific technologies for inclusion in the Sensodyne range, for example; Potassium nitrate and NovaMin®. These technologies work to either desensitize the dentine tubules, or to shield and protect the exposed dentine.