About Sensodyne

About Sensodyne

Who We Are

Our range of Sensodyne toothpastes are proven to relieve the pain of sensitive teeth and provide long-lasting protection with twice-daily brushing.

Our Vision

We're dedicated to creating a future where everyday life can be enjoyed

Our History

Sensodyne 1886 history


GSK heritage companies have operated in Australia since 1886.

Sensodyne 2012 history


Sensodyne Repair and Protect, containing NovaMin®, launched. It helps repair* sensitive areas of the teeth.

*Forms a protective layer of the sensitive areas of the teeth. Brush twice a day for lasting sensitivity protection.

Sensodyne 2013 history


Sensodyne Complete Care launched.

Sensodyne 2016 history


Sensodyne True White is launched. It contains 5% sodium tripolyphosphate to gently remove stains with twice daily brushing. Sensodyne True White is 10 times less abrasive than many everyday whitening toothpastes.‡

‡ Based on Relative Dentine Abrasivity testing against 34 products in the top 80% of the whitening toothpaste market.

Our Science

Sensodyne is committed to developing our knowledge and understanding of tooth sensitivity and its impact on people's lives. By putting science at the heart of what we do, we'll continue to apply the latest scientific innovations and help more people relieve their tooth sensitivity.

Our Science

Technologies for Sensitivity Relief

Our scientists have identified and formulated a number of specific technologies for inclusion in the Sensodyne range, for example; Potassium nitrate and NovaMin®. These technologies work to either desensitize the dentine tubules, or to shield and protect the exposed dentine.